JOB-SPECIFIC CAPABILITIES •Ability to identify and follow trends about digital best practices, tools and methods •Ability to analyze and break down large amounts of data •Ability to contextualize and communicate complex issues in your area of expertise to generate buy-in and solutions. •Ability to work and perform under pressure, with flexibility and simplicity. •Ability to follow up on work done and capture learnings to improve
LEADERSHIP CAPABILITIES •Collaborate & Co-create •Create customer value •Lead with IKEA Values •Inspire & Clarify •Unleash Entrepreneurs
•Act as a member of the E-commerce team and proactively contribute toE-commerce plan/output in order to deliver to the common objectives and goals •Provide SEO expertise in both onsite and offsite factors across all digital channels •Responsible for analysing, reviewing and implementing SEO changes and strategy to the digital channels, to increase visibility on all major organic search players •Research, analyse, benchmark and follow up the search engine area and implement recommendations by keepingupdated on the new search engine algorithmsand scoring updates •Perform ongoing keyword research and identify improvements for content optimization •Periodically report on SEO key performances indicators such as Google keyword ranking •Work with content editors, merchandisers and marketing teams to drive SEO in content creation and optimisation and recommend content improvements •Contribute and collaborate around global SEO projects •Collaborate closely with SEM in Marketing to find the best balance across organic and paid search •Be an active player indriving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA
ABOUT THIS WORK AREA
To contribute to IKEA goals for growth and positioning by improving the organic search optimization in the digital channels, both internal and external, where IKEA is present. To define the SEO(Search Engine Optimisation) strategy to support the traffic to the country website, both in quantity and quality, cooperating with Marketing.
At IKEA, we believe everyone has the right to be treated fairly and be given equal opportunities"
Diversity is a key to success; diversity comes in all shapes and sizes. Being ourselves, and contributing with our uniqueness, makes us all grow. At Ingka Group, we welcome all dimensions of diversity. A diverse and inclusive workplace is good for our co-workers, for our customers and our business.
We strive to have a diverse and inclusive work environment where co-workers feel valued for their uniqueness, recognized for their diverse talents, and where they can be themselves. IKEA Japan would like to explore together. If you have a passion for this position, please don’t hesitate to apply!
Let’s get closer to our vision of “creating a better everyday life for the many people” together!