We are looking for you who appreciate the mix of strategic thinking and turning communication trends into practice. You are passionate about Life at Home, our contribution to society, communication & modern digital retailing trends and to turn them into practice. You feel affinity with creating engaging communication and working with media relations and stakeholder management. Energized by working both independently and interdependently with communication network and cross functions, you are motivated to work agile and being open to the change, adoption of new technologies and new ways of working. You share and live the IKEA culture and values.
We believe that you have proven advanced training in strategic communications or equivalent and a minimum of 5-8 years of both external (incl. Social Media) and internal communication experience. You have proven experience in managing and leveraging (local) media contacts, crisis communication, leading in change as well as working with strategic communication and/or business leadership + agencies management. You need strong documented leadership skills. Your communication skills in English are excellent, both spoken and written and preferably you have knowledge of the IKEA brand, culture, values and way of working. You have knowledge in following areas: • deep knowledge of working in the field of media relations, including crisis communications and branding • using insights to formulate country communication strategies, plans and activities to meet IKEA business and receiver needs • deep knowledge of how to lead communication by defining, planning, executing and follow-up communication to relevant stakeholders • up-to-date knowledge of the complete media landscape (including social media), usage and measurements • understanding of the process for delivering efficient communication and stakeholder plans, tools and the IKEA communication channel • IKEAs corporate identity, core values and vision of creating a better everyday life for the many people, to ensure right representation In addition to this you demonstrate strong IKEA leadership skills, by using sound judgements to make timely and effective decisions with the ability to understand the complexity of Ingka & IKEA business and the role of communication as an integrated part of the business. Your interpersonal skills and capability to manage internal and external stakeholders are excellent, and your ability to communicate verbally, visually and in writing in an inspirational way with IKEA tone of voice. You know how to take a leading role in communication with the business goal, co-workers and public trust in focus and comfortably handle stressful and unpredictable situations in a dynamic business environment.
What you'll be doing day to day
You enable INGKA to promote and protect the IKEA brand through effective media and stakeholder relations. You lead the country PR/Media Relations of Ingka contribute to the purpose of the function by leading, steering and ensuring the implementation of the strategy for product and corporate PR and Media relations - in line with the country business & growth plan. Further, you secure that Media Relations is an integrated part in campaigns and have close cooperation with the other parts of the communication team, as well as with Marketing and other functions. You drive activist and pro-activist communication through Media Relations in the market and lead in demonstrating leadership when IKEA is challenged as well as drive an open and sharing climate, being a role model of the IKEA values where our co-workers are informed, engaged and empower.
• enable Ingka to promote and protect the IKEA brand through effective media and influencers relationships in close cooperation with other relevant functions • drive reactive, proactive and activist communication externally through media & strategic influencers relationships • be responsible to create the country product and corporate PR/media relations strategy (focus on earned and owned media): create media/stakeholder engagement strategies for effective reactive, proactive and activist communication • be responsible for developing and implementing process for country on-duty phone and product loans • effectively and proactively drives and elevates the brand awareness of the company among public through effective and targeted media use – co-leading events, all brand activation initiatives with other functions • stay up-to-date on current affairs in order to create opportunities to position our stories in a way that resonates with the outside world. • identify and empower IKEA leaders to be inspiring communicators – train and support spokespersons on delivering effective and appropriate communication. To act as spokesperson when appropriate. Develop and implement spokesperson plans to support focus areas and prioritized topics. • develop and strengthen communication preparedness for reputational issues, risks and crisis. Act on all negative publicity and potential reputational issues. • be a communication business partner for Market Support and a direct contact and support for communication needs and advice on effective choices within the specific area of Market Support • build a deep understanding of Market support objectives in order to tie communications work directly to desired business outcomes • be a coach and sparring partner to managers and communication team when it comes to Public and Media Relations
Our team within Ikea
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.